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Anja Rubik - Exclusive Collection for MOHITO brand
Project Type
Fashion Collaboration
Data
Kwiecień 2023
The Anja Rubik x Mohito collaboration was launched in 2014 as a high-fashion meets high-street collection. Polish supermodel Anja Rubik partnered with Mohito, a popular Polish fashion brand, to create a limited-edition line that reflected her signature minimalist, edgy, and effortless style.
Why?
The collaboration aimed to bring luxury aesthetics to an affordable price range, making high-end fashion accessible.
Rubik, known for her impeccable style and influence in the fashion world, curated a collection that embodied modern femininity, elegance, and urban chic.
The collection strengthened Mohito’s brand image by associating it with a global fashion icon.
When?
The Anja Rubik x Mohito collection debuted in October 2014.
It was a limited-edition drop, generating significant buzz in Poland and internationally.
The pieces featured monochrome palettes, clean cuts, oversized coats, tailored suits, and statement accessories, mirroring Rubik’s personal aesthetic. The collaboration was highly successful, proving that celebrity-designed collections could elevate mass-market brands.
